Wednesday, August 06, 2003

Living in Taiwan, 12 hours from "home," I end up listening to NPR's Morning Edition live when I get home from work in the evenings. It's a much more mellow program than "All Things Considered." Noah, Rob, and Linda really get in your face.

But the thing that bothered me was the ADM mini-ad that occasionally cycles through. They used to say, "ADM -- Supermarket to the World," which seems a bit pompous but basically benign. The new one is something like, "ADM -- The Taste of Things to Come." It sounds to me like they're embracing the notion of coroporation-uses-freaky-new-science-to-help-all-mankind reputation a little too heartily. Or am I just projecting my own bias?

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